Over the years, the
computation of intellectual property has been hard to evaluate. However, some
ways of determining the value will comprise estimating the worth of it on the
market or determining the capability of such property and correctly evaluating
it value on the market.
Other relevant means maybe computation of value of inputs into the said
product. Evident is this quote from the Economic impact of cybercrime and cyber
espionage. “The international Maritime Bureau estimated the annual cost of
piracy as somewhere between 1billion US dollars and 16billionin 2005. To put
these figures in context, the annual value of maritime trade in 2005 was $7.8
trillion, which means piracy cost equalled at most 0.02% of the total.”
Cybercrime, what the heck is
that?
Cybercrime, has the prefix cyber which means internet or an activity
relating to internet. Hence by derivation it basically means activities over
the internet that are considered as criminal. Espionage on the other hand
denotes spying. Someone may as well ask how spying cab be illegal and therefore
criminal. For a simple and brute answer, I would say invading the privacy of an
individual or groups is illegal in most countries and violates their fundamental
human rights to privacy. But of course, there are some countries that disregard
this and spy on its citizens with the excuse of protecting them.
How does it occur?
Just as criminal activity occurs in any human setting or community, the
internet cannot be an exception. It can occur in a number of ways. Some of
which may include
1. Extortion
gimmicks; individuals hack into website sand demand ransom. They threaten the
owners or companies involved to extort money from them to carry out other
insidious activities, some countries regard some these issues as terrorism
especially when it involves powerful countries.
2. Deny relevant
services; some of these people who engage in cybercrime do what they do best to
simply stage a protest. As happened in Estonia 2007. Imagine the loss of
revenue that will clamp down online retail businesses should their services be
denied to their customers by unwarranted third parties.
3. Stealing
financial information or customers or proprietary property. These individuals
engage in these activities to filch financial information for numerous purposes
which mostly include business confidential information such as trade secrets
and private intellectual properties. In extreme cases, sensitive business
negotiations data or even insider stock trading information are accessed.
This palpably is the most evil form of hacking which
invariably harms financial markets, enables individuals or groups of
individuals to manipulate stock prices or automated trading systems, peddle
false information that disturbs the market price.
4. Installation of
virus for monitoring and damage; most of us are fond of downloading so many
things that we are not exactly sure of its security implications. Hackers being
sneaky for their own nefarious dealings explore this vulnerability. We download
things that later turns out to be virus. Then it infiltrates our files and
monitors the activities that goes on. Most often, they not only monitor you and
your company but manipulate data, and eventually damages them.
How does this
affect my business?
The implications of these activities are numerous and
varied. Among them are the following. We all know that in competitive market,
consumers are good at searching for the best lowest price with great
satisfaction. Therefore if a company incurs so much in protecting itself from
such criminal activities. These cost would be passed on to the consumers and
that would in turn affect their gains due to competitions. That is not to say
that companies must not make an effort to protect itself.
Loss of sales; In December
2010, PayPal was attacked and lost huge sum of revenue when customers decided
not to transact any business with them because they believed that by continuing
to engage in business activity activity with a firm that had being involved in
a cyber-attack will equally make them (the customers) vulnerable.
Damage of
reputation; when PayPal was attacked, its customers deserted it not because they had
changed their mode of delivery of service but because it reputation had been
tarnished. The trust the customers had had being broken and that took them a
long time and considerable effort coupled with huge cost to build it. The
respect the brand commanded at the time was disregarded and I believe no
company would want to fall prey to this canker. One can imagine the high cost
of repair that would be needed here.
Loss of
financial assets or intellectual property and business confidential information
Supposed a company is attacked, the consequence are
mostly huge and disheartening. Among them maybe its financial assets or
intellectual property that it hopes to bring to the market in the near future.
Confidential information of customers could be exposed and they would be
susceptible to these hackers as well. Information from Bloomberg.com
specifically by Keith
Collins indicates the information that was taken when numerous cooperate
institutions were hacked. Below are the firms and their various information.
ü Premera
Blue Cross. Announced:
03/18/2015. The company, which discovered the breach in January, says hackers
may have accessed Social Security numbers, bank accounts and medical
information. Private company, N/A .11Million records
ü Anthem
(Announced: 02/05/2015) Sources familiar
with the investigation tell Bloomberg News that the details of this attack
include “fingerprints” of a nation-state, and that China is the main suspect. Stock fell 1.1% 80Million records such as Social
Security numbers, Email addresses and Physical addresses
ü Sony Announced: 11/25/2014. Hackers
broke into its network and exposed employment and salary records, documents and
embarrassing private emails between Hollywood executives. Stock fell 1.1% 47,000
records such as Proprietary information and Employee details
ü Home
Depot Announced:
09/02/2014 The Company said 56 million payment cards had been stolen, and later
disclosed 53 million e-mail addresses had also been pilfered. Stock fell 2.4% 109Million records such as Credit
card numbers and email addresses.
ü JPMorgan Announced: 08/27/2014 .The biggest
U.S. bank said a data breach affected 76 million households and 7 million small
businesses. Stock fell 0.7% 83Milion records
such as Email addresses and Physical addresses
ü EBay Announced: 05/21/2014 in a massive
attack, hackers took customers’ personal information, affecting up to 145
million active users. Stock fell 0.7% 145Milion
records including Email addresses, Physical addresses and Login credentials
ü Target Announced: 12/13/2013 though
announced at the end of 2013, the effects of this breach carried into 2014.
Target said its U.S. sales were "meaningfully weaker" after the data
theft was disclosed. Stock fell 0.3% 110Milion
records including Credit card numbers.
These are
just but few victims. There could also be high cost of effective security, and
sometimes creation of competition from people who lay their hands on
proprietary information or intellectual property.
The world
is moving towards the age of information and technology, everything happens by
the touch of a screen or click of a button. The level of privacy continues to
decline at amazingly rapid rate. Hence just beware.